Leave it to some educated idiots to screw up breakfast.And Kellogg's announcement last week that by the end of 2008 the company will no longer advertise cereals that don't meet a new set of self-imposed health standards to children under 12 begs the question of whether these icons' beloved essence can survive the inevitable changes.
While Frosted Flakes is another matter, neither Froot Loops nor Rice Krispies currently fit in with Kellogg's self-imposed guidelines
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